Food Addiction


The idea that a person can be addicted to food has recently gotten more support from science.

Experiments in animals and humans show that, for some people, the same reward and pleasure centers of the brain that are triggered by addictive drugs like cocaine and heron are also activated by food, especially highly palatable foods. Highly palatable foods are foods rich in:

  • Sugar
  • Fat
  • Salt

Like addictive drugs, highly palatable foods trigger feel-good brain chemicals such as dopamine. Once people experience pleasure associated with increased dopamine transmission in the brain’s reward pathway from eating certain foods, they quickly feel the need to eat again.

The reward signals from highly palatable foods may override other signals of fullness and satisfaction. As a result, people keep eating, even when they’re not hungry.

People who are addicted to food will continue to eat despite negative consequences, such as weight gain or damaged relationships. And like people who are addicted to drugs or gambling, people who are addicted to food will have trouble stopping their behavior, even if they want to or have tried many times to cut back.

Through the use of TruVision Health tru WEIGHT & ENERGY and truFIX, I have heard many testimonials of people who have to remind themselves to eat. The product cuts back on the urge to binge eat and gives you increased focus and energy, making food addiction a thing of the past. Addiction is chemical, but the mental plays a huge role in fueling the addiction. So like the picture at the top of this page suggests, you give power to what you focus on. If you find yourself thinking about food at times when you know is inappropriate, shift your focus to something else.

I hope you will join my team and become an inspiration to others and share this opportunity to change peoples lives.